Business Tips: Being Authentic IS the Quality of Your Content

Business Tips: Being Authentic IS the Quality of Your Content

Awesome Tip: Being Authentic IS the Quality of Your Content



This video comes from Gary’s podcast episode with Kevin Allocca. Watch the full conversation on Gary’s main channel here:

So many of you are intimidated to start creating because you see all the extremely polished and high-quality content other people are putting out. While picture quality and tight edits are nice, the real quality of the content comes from the creator. If you are authentic and passionate about what you are doing, that is going to resonate with people much more than just a fancy edit of something you don’t care about… So start creating!


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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.
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14 Replies to “Business Tips: Being Authentic IS the Quality of Your Content”

  1. The only way to create valuable content that people love is to be authentic. This means that you're doing what you love and what you love is what you're most knowledgeable and passionate about.

  2. so true! people really recognize the good stuff. same on videomaking and videography at my biz, quailty definitly does matter .

  3. ive been moving and making moves for 3 years now… there is NO way i could have stuck with it this far if I didnt love it. Still not there but enjoying the ride..

  4. One of the main things I learned from “Crush It”. I touch on it in a vid I’m uploading soon, a crush it book review!! Thanks Gary!!❤️