Business Tips: How to Get Content in Front of Influencers – Whiteboard Friday

Business Tips: How to Get Content in Front of Influencers – Whiteboard Friday

SEO Tip: How to Get Content in Front of Influencers – Whiteboard Friday

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2 Replies to “Business Tips: How to Get Content in Front of Influencers – Whiteboard Friday”

  1. To add not only to what @randfishkin has said but also to go one step further than what Aaron Bohlman has commented I would recommend that you should 1] Be known by who you are reaching out to or at least begin to build the relationship 2] Give that person a great piece of visual content. Visual content that is tailor made to fit that person's latest blog post or guest post.

    For example: if the influencer you are targeting recently published an Ultimate Guide to Triggering the Right Emotions in Young Adults to Drive Sales

    Make a visually stunning, snackable infographic that will paint the picture of his article's data and what that data means to the reader.
    Then give that infographic away for free to the influencer. The likelihood of that person sharing your content goes way up after that.

  2. The only thing I would add is to say that before directly contacting an influencer regarding some content you've made, it pays to build up a relationship beforehand. If you regularly interact with, retweet, like etc. post the influencer has shared and show a genuine interest in their work, I think they are much more likely to be receptive to the idea of helping you than if you come at them out of the blue.