Business Tips: How to Test New Marketing Strategies on a Budget

Business Tips: How to Test New Marketing Strategies on a Budget

Awesome Tip: How to Test New Marketing Strategies on a Budget



►Q: How do you balance the time and costs between creating content and analyzing the effectiveness?

When testing out new content, you should always start small with text or pictures and use the feedback from that to see if it is viable to create larger pieces of content like a podcast or video. Doing this will enable you to figure out what does and does not work for your brand and double down on the things that you get positive feedback on.

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.

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