Business Tips: Why Don't My People Care More?

Business Tips: Why Don't My People Care More?

Awesome Tip: Why Don't My People Care More?

This video comes from Gary’s 2017 keynote in Copenhagen. Watch the full keynote on his main channel here:

The most important advantage your company can have over the competition is speed. If your employees are less focused on politics and work culture, they are focusing more on what actually needs to be done. The only way to get to that level of efficiency is by actually caring about what your employees want, and deploying the time and empathy to make sure each of one of them is having their needs met.

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

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23 Replies to “Business Tips: Why Don't My People Care More?”

  1. True story, Dale Carnegie wrote 100 years ago about it, people are craving to be valued, if you do not even want(or are able to get) their feedback you are not caring for them, but you ask them to care for you and your company. These companies will shut down, we hadthe age of slavery, then the industrial worker age, now it is the age of empathy, towards customers and emoloyees. Deal with it or go bust!

  2. I just quit today.. I'd rather make it on my own. Honestly I'm more prepared to do this on my own. But I wouldn't mind working in a company that have ears. I could of done a lot more things. But the structure always drives me away.

  3. I love when you go into detail about optimistic/pestimistic differences.

    Im failing at communication between the two while I support what i believe in.

  4. This video perfectly describes my workplace underpaid/under-appreciated employees, and exactly like your dad the owner expects the employees to have the same drive/work ethic as the herself, our teem is around 14$/hr employees. Frequently our managers bring up their expectations of these employees, they're synonymous with the salaried employees working different positions in the company, yet the pay is not the same. And management questions why there's such high turnover. Today we had one of our weekly meetings and its was discussed that the employees in our position need to be more involved with work life from home. They're upset that when we leave work our work stays at work. Watching these videos makes me feel like my concerns are validated, which adds perspective. This video is incredibly relevant to me, and honestly because of the release date it connects with me even more. I've been watching your videos more often lately, instead of something for pure entertainment purposes. Just recently I've started heavily monitoring my spending/budgeting as well as my free time. Thumbs up the video, Love the content, last thing, I just wanted to say you've really made an impact on my life, my emotions and my workplace outlook, keep it up you're killing it.

  5. Love this piece of content, would love to hear more on your own personal dealings with employees different scenarios and how you dealt with it.

    Keep up the great work

  6. Talking at you VS with you. Do as I say not as I do.Talking down or at as a lesser person . Chop,Chop attitude. I write your paychecks. The business is only good as the the dumbest person in charge.

  7. Yeah… I've had managers who believed in me and saw my potential as somebody who would go big and had others who clearly saw me as a number and who tried to make me care by saying "We did this much last weekend. If we continue like this, you're gonna have a big bonus by the end of the year." That big bonus was not much higher than 100$ while the store managers had 15000$. I worked my ass off, even if I didn't like my job, and still remember those who believed in me, even if I only worked with them for a few weeks before they retired or left, not for those who promised me "big" bonuses, but that were not-so-secretly more interested in their own paychecks. Empathy goes big, man. I still work my ass off for those good managers everyday even if I'm not working with them anymore, because they were leaders and told me I would go big someday. While I don't feel entitled to success, just the fact that my managers took the time to chat with me and told me this meant that I was on the right track and it gave me that confidence to continue forward. It's easier to influence people when you have connections with them and show them that they really are part of the team. that their lives matter too and that they're not just a mean to your own success.

  8. It's great to see how Gary had his face expressions under controle. It does so much with the tone he speeks on towards the audience. Just the fact that people start laughing, he just looks and they are quit again cause he is dead serious! Valuable 3,5 minute video Gary.

  9. Gary, I understand your ideas and my opinion for this is only based on what I saw online. But when I look at VaynerMedia's Glassdoor reviews, what you are saying here is clearly not what you and the key leaders of your company are doing. I see most reviews talking about executives asking for $15/hr employees to work 24/7, there's no culture, the office is full of gossips that are killing trust and joy, and if people are not friends with you, Gary, they won't grow.

    So yes, you are perfectly right, and you have hundreds of employees to manage, but I find it a bit ironic and sad.

    Again, just my point of view based on some employees' reviews.

  10. I'm a software consultant that just recently had my contract cancelled at a firm – and this video really crystallised for me why that was such a bad move (for the company, I'll be fine).
    They have created a team of consultants that work at speed and really can produce, but because the new owner is focused on cost cutting, they will lose that speed of innovation and, eventually, lose. It sucks because the idea behind the product is great, but they just don't have the people they need to push it through.

  11. I wish my old bosses would realize this. In all honesty I probably cared too much about the company since I was only making $10/hour. But I would see things that could be improved upon and suggestions on how to do so would just fall on deaf ears. “Just do your job” type responses is all I would get. No wonder the rest of their staff did the bare minimum. They didn’t care because management/ownership didn’t care either.

  12. Me and my guys are some of the best in the country in our profession and our company does not give a shit about us. I wish they could see this video.